{"id":848,"date":"2023-01-24T00:50:59","date_gmt":"2023-01-24T00:50:59","guid":{"rendered":"https:\/\/lucylamp.com\/creative_web\/?p=848"},"modified":"2024-05-12T23:05:54","modified_gmt":"2024-05-12T23:05:54","slug":"animated-logo","status":"publish","type":"post","link":"https:\/\/lucylamp.com\/creative_web\/animated-logo\/","title":{"rendered":"Animated Logo: Sound, Motion, Image"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading848_e3927e-af, .wp-block-kadence-advancedheading.kt-adv-heading848_e3927e-af[data-kb-block=\"kb-adv-heading848_e3927e-af\"]{margin-top:15%;margin-bottom:0%;text-align:center;font-size:2em;font-weight:500;font-style:normal;font-family:Montserrat;}.wp-block-kadence-advancedheading.kt-adv-heading848_e3927e-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading848_e3927e-af[data-kb-block=\"kb-adv-heading848_e3927e-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading848_e3927e-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading848_e3927e-af[data-kb-block=\"kb-adv-heading848_e3927e-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading848_e3927e-af, .wp-block-kadence-advancedheading.kt-adv-heading848_e3927e-af[data-kb-block=\"kb-adv-heading848_e3927e-af\"]{margin-bottom:2%;font-size:2em;line-height:1.4em;}}<\/style>\n<h3 class=\"kt-adv-heading848_e3927e-af post-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading848_e3927e-af\">Animated Logo: Sound, Motion and Image<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading848_71449a-b7, .wp-block-kadence-advancedheading.kt-adv-heading848_71449a-b7[data-kb-block=\"kb-adv-heading848_71449a-b7\"]{text-align:center;font-size:1.5em;font-weight:400;font-style:normal;font-family:Montserrat;}.wp-block-kadence-advancedheading.kt-adv-heading848_71449a-b7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading848_71449a-b7[data-kb-block=\"kb-adv-heading848_71449a-b7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading848_71449a-b7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading848_71449a-b7[data-kb-block=\"kb-adv-heading848_71449a-b7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading848_71449a-b7, .wp-block-kadence-advancedheading.kt-adv-heading848_71449a-b7[data-kb-block=\"kb-adv-heading848_71449a-b7\"]{font-size:1.5em;line-height:1.4em;}}<\/style>\n<h5 class=\"kt-adv-heading848_71449a-b7 post-heading wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading848_71449a-b7\">Integrating AfterEffects, Premier Pro, Photoshop and InDesign<\/h5>\n\n\n<style>.wp-block-kadence-image.kb-image848_ff90d6-1a:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:2%;margin-bottom:3%;}.kb-image848_ff90d6-1a.kb-image-is-ratio-size, .kb-image848_ff90d6-1a .kb-image-is-ratio-size{max-width:74px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image848_ff90d6-1a.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image848_ff90d6-1a .kb-image-is-ratio-size{align-self:unset;}.kb-image848_ff90d6-1a figure{max-width:74px;}.kb-image848_ff90d6-1a .image-is-svg, .kb-image848_ff90d6-1a .image-is-svg img{width:100%;}.kb-image848_ff90d6-1a:not(.kb-image-is-ratio-size) .kb-img, .kb-image848_ff90d6-1a.kb-image-is-ratio-size{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-image848_ff90d6-1a .kb-image-has-overlay:after{opacity:0.3;}@media all and (max-width: 767px){.kb-image848_ff90d6-1a.kb-image-is-ratio-size, .kb-image848_ff90d6-1a .kb-image-is-ratio-size{max-width:60px;width:100%;}.kb-image848_ff90d6-1a figure{max-width:60px;}}<\/style>\n<div class=\"wp-block-kadence-image kb-image848_ff90d6-1a\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"984\" src=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/07\/tropical-bird-reversed.png\" alt=\"solid black icon of a tropical bird\" class=\"kb-img wp-image-5310\" srcset=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/07\/tropical-bird-reversed.png 829w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/07\/tropical-bird-reversed-253x300.png 253w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/07\/tropical-bird-reversed-768x912.png 768w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-video post-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/01\/poster-shadow2.png\" preload=\"auto\" src=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/07\/Animated_Logo.mp4\"><\/video><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading848_929467-48, .wp-block-kadence-advancedheading.kt-adv-heading848_929467-48[data-kb-block=\"kb-adv-heading848_929467-48\"]{padding-top:0%;padding-right:12%;padding-bottom:0%;padding-left:12%;margin-top:0%;margin-bottom:2%;text-align:center;font-size:1.5em;font-weight:400;font-style:normal;font-family:Montserrat;}.wp-block-kadence-advancedheading.kt-adv-heading848_929467-48 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading848_929467-48[data-kb-block=\"kb-adv-heading848_929467-48\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading848_929467-48 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading848_929467-48[data-kb-block=\"kb-adv-heading848_929467-48\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading848_929467-48, .wp-block-kadence-advancedheading.kt-adv-heading848_929467-48[data-kb-block=\"kb-adv-heading848_929467-48\"]{padding-right:1%;padding-left:2%;margin-top:0%;margin-bottom:5%;font-size:1.1em;line-height:1.4em;}}<\/style>\n<h5 class=\"kt-adv-heading848_929467-48 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading848_929467-48\">Using video, audio and animated text to make a statement<\/h5>\n\n\n<style>.wp-block-kadence-image.kb-image848_a91ef6-4e:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image848_a91ef6-4e.kb-image-is-ratio-size, .kb-image848_a91ef6-4e .kb-image-is-ratio-size{max-width:70px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image848_a91ef6-4e.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image848_a91ef6-4e .kb-image-is-ratio-size{align-self:unset;}.kb-image848_a91ef6-4e figure{max-width:70px;}.kb-image848_a91ef6-4e .image-is-svg, .kb-image848_a91ef6-4e .image-is-svg img{width:100%;}.kb-image848_a91ef6-4e:not(.kb-image-is-ratio-size) .kb-img, .kb-image848_a91ef6-4e.kb-image-is-ratio-size{padding-bottom:0px;}.kb-image848_a91ef6-4e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image848_a91ef6-4e\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"365\" src=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/03\/goldfinch-black.png\" alt=\"solid black icon of a goldfinch\" class=\"kb-img wp-image-2454\" srcset=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/03\/goldfinch-black.png 620w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/03\/goldfinch-black-300x177.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading848_e1d450-d5, .wp-block-kadence-advancedheading.kt-adv-heading848_e1d450-d5[data-kb-block=\"kb-adv-heading848_e1d450-d5\"]{padding-right:10%;padding-left:10%;margin-top:2%;margin-bottom:1%;font-size:1.1em;line-height:1.6em;font-weight:400;font-style:normal;font-family:Montserrat;}.wp-block-kadence-advancedheading.kt-adv-heading848_e1d450-d5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading848_e1d450-d5[data-kb-block=\"kb-adv-heading848_e1d450-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading848_e1d450-d5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading848_e1d450-d5[data-kb-block=\"kb-adv-heading848_e1d450-d5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading848_e1d450-d5, .wp-block-kadence-advancedheading.kt-adv-heading848_e1d450-d5[data-kb-block=\"kb-adv-heading848_e1d450-d5\"]{padding-right:3%;padding-left:3%;margin-bottom:1%;font-size:1.1em;line-height:1.4em;}}<\/style>\n<p class=\"kt-adv-heading848_e1d450-d5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading848_e1d450-d5\"><strong>I started with an audio clip, an unrelated video clip of a hummingbird<\/strong> and the Modern style typeface of the company&#8217;s brand. The video was lively and highly saturated throughout, realistic but on a flat plane that lacked depth. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading848_0cf4b2-2d, .wp-block-kadence-advancedheading.kt-adv-heading848_0cf4b2-2d[data-kb-block=\"kb-adv-heading848_0cf4b2-2d\"]{padding-right:10%;padding-left:10%;margin-bottom:4%;font-size:1.1em;line-height:1.6em;font-weight:400;font-style:normal;font-family:Montserrat;}.wp-block-kadence-advancedheading.kt-adv-heading848_0cf4b2-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading848_0cf4b2-2d[data-kb-block=\"kb-adv-heading848_0cf4b2-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading848_0cf4b2-2d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading848_0cf4b2-2d[data-kb-block=\"kb-adv-heading848_0cf4b2-2d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading848_0cf4b2-2d, .wp-block-kadence-advancedheading.kt-adv-heading848_0cf4b2-2d[data-kb-block=\"kb-adv-heading848_0cf4b2-2d\"]{padding-right:3%;padding-left:3%;font-size:1.1em;line-height:1.4em;}}<\/style>\n<p class=\"kt-adv-heading848_0cf4b2-2d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading848_0cf4b2-2d\"><strong>I added variety to the video by varying scale, color, timing and position<\/strong> of the hummingbird and the flower, which would require working on them separately. However, the video\u2019s image objects were not individually editable, so I devised a method using Photoshop to isolate sections of the flower and the hummingbird while working on them.<\/p>\n\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-848_278ca8-01{margin-top:0%;margin-bottom:0%;padding-top:0%;padding-right:3%;padding-bottom:0%;padding-left:3%;}.wp-block-kadence-advancedgallery .kb-gallery-type-grid.kb-gallery-id-848_278ca8-01{margin:-5px;}.kb-gallery-type-grid.kb-gallery-id-848_278ca8-01 .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-848_278ca8-01 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-848_278ca8-01 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-848_278ca8-01{overflow:visible;}.kb-gallery-id-848_278ca8-01 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-848_278ca8-01 .kadence-blocks-gallery-thumb-item .kb-gal-image-radius{box-shadow:4px 2px 14px 0px rgba(0, 0, 0, 0.4);}.kb-gallery-id-848_278ca8-01 .kadence-blocks-gallery-item:hover .kb-gal-image-radius, .kb-gallery-id-848_278ca8-01 .kadence-blocks-gallery-thumb-item:hover .kb-gal-image-radius{box-shadow:4px 2px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 767px){.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-848_278ca8-01{margin-top:0%;margin-right:0%;margin-bottom:0%;margin-left:0%;padding-top:0%;padding-right:5%;padding-bottom:0%;padding-left:5%;}.wp-block-kadence-advancedgallery .kb-gallery-type-grid.kb-gallery-id-848_278ca8-01{margin:-12.5px;}.kb-gallery-type-grid.kb-gallery-id-848_278ca8-01 .kadence-blocks-gallery-item{padding:12.5px;}}<\/style><div class=\"kb-gallery-wrap-id-848_278ca8-01 alignnone post-gallery, post-gallery-three wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-grid kb-gallery-id-848_278ca8-01 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter1-1024x571.jpg\" width=\"1024\" height=\"571\" alt=\"Tiny hummingbird in motion in the distance\" data-full-image=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter1.jpg\" data-light-image=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter1.jpg\" data-id=\"1330\" class=\"wp-image-1330\" srcset=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter1-1024x571.jpg 1024w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter1-300x167.jpg 300w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter1-768x428.jpg 768w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter1.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter2-1024x561.jpg\" width=\"1024\" height=\"561\" alt=\"Hummingbird in motion, closer up.\" data-full-image=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter2.jpg\" data-light-image=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter2.jpg\" data-id=\"1331\" class=\"wp-image-1331\" srcset=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter2-1024x561.jpg 1024w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter2-300x164.jpg 300w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter2-768x421.jpg 768w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/enter2.jpg 1354w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/first_flower-1024x549.jpg\" width=\"1024\" height=\"549\" alt=\"Hummingbird in motion, hovering.\" data-full-image=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/first_flower.jpg\" data-light-image=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/first_flower.jpg\" data-id=\"1339\" class=\"wp-image-1339\" srcset=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/first_flower-1024x549.jpg 1024w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/first_flower-300x161.jpg 300w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/first_flower-768x411.jpg 768w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/first_flower.jpg 1370w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/li><\/ul><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading848_7985b4-a0, .wp-block-kadence-advancedheading.kt-adv-heading848_7985b4-a0[data-kb-block=\"kb-adv-heading848_7985b4-a0\"]{padding-right:10%;padding-left:10%;margin-top:4%;margin-bottom:2%;font-size:1.1em;font-weight:400;font-style:normal;font-family:Montserrat;}.wp-block-kadence-advancedheading.kt-adv-heading848_7985b4-a0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading848_7985b4-a0[data-kb-block=\"kb-adv-heading848_7985b4-a0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading848_7985b4-a0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading848_7985b4-a0[data-kb-block=\"kb-adv-heading848_7985b4-a0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading848_7985b4-a0, .wp-block-kadence-advancedheading.kt-adv-heading848_7985b4-a0[data-kb-block=\"kb-adv-heading848_7985b4-a0\"]{padding-right:3%;padding-left:3%;margin-top:5%;font-size:1.1em;line-height:1.4em;}}<\/style>\n<p class=\"kt-adv-heading848_7985b4-a0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading848_7985b4-a0\"><strong>Using Photoshop and Premier Pro I edited the hummingbird and flower,<\/strong> dramatically varying opacity and scale and applying a motion blur so that the bird enters the composition from what appears to be a great distance, hovers over the flower, then disappears into the distance again, while the flower fades in to full opacity and fades out again. Only the text remains on screen after the bird and flower fade out.<\/p>\n\n\n<style>.kb-image848_b101ee-b1.kb-image-is-ratio-size, .kb-image848_b101ee-b1 .kb-image-is-ratio-size{max-width:45px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image848_b101ee-b1.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image848_b101ee-b1 .kb-image-is-ratio-size{align-self:unset;}.kb-image848_b101ee-b1 figure{max-width:45px;}.kb-image848_b101ee-b1 .image-is-svg, .kb-image848_b101ee-b1 .image-is-svg img{width:100%;}.kb-image848_b101ee-b1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image848_b101ee-b1\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"572\" src=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/08\/chickadee-small.png\" alt=\"\" class=\"kb-img wp-image-5765\" srcset=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/08\/chickadee-small.png 500w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/08\/chickadee-small-262x300.png 262w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading848_3192da-60, .wp-block-kadence-advancedheading.kt-adv-heading848_3192da-60[data-kb-block=\"kb-adv-heading848_3192da-60\"]{padding-right:10%;padding-left:10%;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:1.1em;font-weight:400;font-style:normal;font-family:Montserrat;}.wp-block-kadence-advancedheading.kt-adv-heading848_3192da-60 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading848_3192da-60[data-kb-block=\"kb-adv-heading848_3192da-60\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading848_3192da-60 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading848_3192da-60[data-kb-block=\"kb-adv-heading848_3192da-60\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading848_3192da-60, .wp-block-kadence-advancedheading.kt-adv-heading848_3192da-60[data-kb-block=\"kb-adv-heading848_3192da-60\"]{padding-right:3%;padding-left:3%;margin-bottom:20px;font-size:1.1em;line-height:1.4em;}}<\/style>\n<p class=\"kt-adv-heading848_3192da-60 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading848_3192da-60\"><strong>Using AfterEffects I animated the text to imitate the movement of a hummingbird in flight<\/strong> using position, timing and distinctive motion properties to keep it from drowning in the video&#8217;s vibrant activity. To polish everything up I edited the length of the video, coordinated the audio with the bird and flower&#8217;s timing and position and aligned each of their variations in opacity, scale and color, making sure the transitions were smooth. I synced the audio clip with the video in a way that made sense, enhanced the tone and adjusted the volume.<\/p>\n\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-848_b04600-53{margin-top:3%;margin-right:0%;margin-bottom:8%;margin-left:0%;padding-top:0px;padding-right:5px;padding-bottom:0px;padding-left:5px;}.wp-block-kadence-advancedgallery .kb-gallery-type-masonry.kb-gallery-id-848_b04600-53{margin:-5px;}.kb-gallery-type-masonry.kb-gallery-id-848_b04600-53 .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-848_b04600-53 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-848_b04600-53 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-848_b04600-53{overflow:visible;}.kb-gallery-id-848_b04600-53 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-848_b04600-53 .kadence-blocks-gallery-thumb-item .kb-gal-image-radius{box-shadow:4px 2px 14px 0px rgba(0, 0, 0, 0.43);}.kb-gallery-id-848_b04600-53 .kadence-blocks-gallery-item:hover .kb-gal-image-radius, .kb-gallery-id-848_b04600-53 .kadence-blocks-gallery-thumb-item:hover .kb-gal-image-radius{box-shadow:4px 2px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 767px){.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-848_b04600-53{margin-top:0%;margin-bottom:20%;padding-top:0px;padding-right:20px;padding-bottom:0px;padding-left:20px;}.wp-block-kadence-advancedgallery .kb-gallery-type-masonry.kb-gallery-id-848_b04600-53{margin:-12.5px;}.kb-gallery-type-masonry.kb-gallery-id-848_b04600-53 .kadence-blocks-gallery-item{padding:12.5px;}}<\/style><div class=\"kb-gallery-wrap-id-848_b04600-53 alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-masonry kb-masonry-init kb-gallery-id-848_b04600-53 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:1024px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:56%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/mar-1-1024x574.jpg\" width=\"1024\" height=\"574\" alt=\"Screenshot showing hummingbird in motion and flower with only a few of the letters of the business name visible.\" data-full-image=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/mar-1.jpg\" data-light-image=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/mar-1.jpg\" data-id=\"1342\" class=\"wp-image-1342\" srcset=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/mar-1-1024x574.jpg 1024w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/mar-1-300x168.jpg 300w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/mar-1-768x430.jpg 768w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/mar-1.jpg 1374w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:1024px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:56%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/fade1-1024x577.jpg\" width=\"1024\" height=\"577\" alt=\"Screenshot showing hummingbird in motion and most of the letters of the business name visible.\" data-full-image=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/fade1.jpg\" data-light-image=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/fade1.jpg\" data-id=\"1335\" class=\"wp-image-1335\" srcset=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/fade1-1024x577.jpg 1024w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/fade1-300x169.jpg 300w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/fade1-768x433.jpg 768w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/02\/fade1.jpg 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/li><\/ul><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading848_650e82-03, .wp-block-kadence-advancedheading.kt-adv-heading848_650e82-03[data-kb-block=\"kb-adv-heading848_650e82-03\"]{padding-bottom:0%;margin-bottom:2%;text-align:center;font-size:1.5em;font-weight:500;font-style:normal;font-family:Montserrat;}.wp-block-kadence-advancedheading.kt-adv-heading848_650e82-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading848_650e82-03[data-kb-block=\"kb-adv-heading848_650e82-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading848_650e82-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading848_650e82-03[data-kb-block=\"kb-adv-heading848_650e82-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading848_650e82-03, .wp-block-kadence-advancedheading.kt-adv-heading848_650e82-03[data-kb-block=\"kb-adv-heading848_650e82-03\"]{margin-top:8%;margin-bottom:3%;font-size:1.5em;line-height:1.4;}}<\/style>\n<h5 class=\"kt-adv-heading848_650e82-03 post-heading wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading848_650e82-03\">Behind The Scenes: Animating Text in After Effects <\/h5>\n\n\n<style>.wp-block-kadence-image.kb-image848_61fa5f-23:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image848_61fa5f-23.kb-image-is-ratio-size, .kb-image848_61fa5f-23 .kb-image-is-ratio-size{max-width:80px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image848_61fa5f-23.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image848_61fa5f-23 .kb-image-is-ratio-size{align-self:unset;}.kb-image848_61fa5f-23 figure{max-width:80px;}.kb-image848_61fa5f-23 .image-is-svg, .kb-image848_61fa5f-23 .image-is-svg img{width:100%;}.kb-image848_61fa5f-23 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image848_61fa5f-23\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"611\" src=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/07\/tanager-reversed.png\" alt=\"solid black icon of a tanager\" class=\"kb-img wp-image-5311\" srcset=\"https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/07\/tanager-reversed.png 800w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/07\/tanager-reversed-300x229.png 300w, https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/07\/tanager-reversed-768x587.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading848_9cf879-6b, .wp-block-kadence-advancedheading.kt-adv-heading848_9cf879-6b[data-kb-block=\"kb-adv-heading848_9cf879-6b\"]{padding-top:0%;padding-right:10%;padding-bottom:0%;padding-left:10%;margin-top:2%;margin-bottom:2%;font-size:1.1em;font-weight:400;font-style:normal;font-family:Montserrat;}.wp-block-kadence-advancedheading.kt-adv-heading848_9cf879-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading848_9cf879-6b[data-kb-block=\"kb-adv-heading848_9cf879-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading848_9cf879-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading848_9cf879-6b[data-kb-block=\"kb-adv-heading848_9cf879-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading848_9cf879-6b, .wp-block-kadence-advancedheading.kt-adv-heading848_9cf879-6b[data-kb-block=\"kb-adv-heading848_9cf879-6b\"]{padding-right:3%;padding-left:3%;margin-top:0%;margin-right:0%;margin-bottom:2%;margin-left:0%;font-size:1.1em;line-height:1.4em;}}<\/style>\n<p class=\"kt-adv-heading848_9cf879-6b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading848_9cf879-6b\"><strong>Animating a piece of text to Integrate with video requires several steps. <\/strong>To begin, the size of the &#8216;stage&#8217;, or composition has to be selected to mirror its scale in the video, with a transparent background for layering. The speed, duration and other details of the animated text has to match the video.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading848_5290b7-01, .wp-block-kadence-advancedheading.kt-adv-heading848_5290b7-01[data-kb-block=\"kb-adv-heading848_5290b7-01\"]{padding-right:10%;padding-left:10%;margin-bottom:2%;font-size:1.1em;font-weight:400;font-style:normal;font-family:Montserrat;}.wp-block-kadence-advancedheading.kt-adv-heading848_5290b7-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading848_5290b7-01[data-kb-block=\"kb-adv-heading848_5290b7-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading848_5290b7-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading848_5290b7-01[data-kb-block=\"kb-adv-heading848_5290b7-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading848_5290b7-01, .wp-block-kadence-advancedheading.kt-adv-heading848_5290b7-01[data-kb-block=\"kb-adv-heading848_5290b7-01\"]{padding-right:3%;padding-left:3%;font-size:1.1em;line-height:1.4em;}}<\/style>\n<p class=\"kt-adv-heading848_5290b7-01 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading848_5290b7-01\"><strong>After selecting a typeface the font weight, color, kerning and leading have to be perfected<\/strong>. Then each letter must be positioned mathematically where it starts at the beginning of the animation and where it ends up at the end.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading848_69fa72-dc, .wp-block-kadence-advancedheading.kt-adv-heading848_69fa72-dc[data-kb-block=\"kb-adv-heading848_69fa72-dc\"]{padding-right:10%;padding-left:10%;margin-bottom:10%;font-size:1.1em;font-weight:400;font-style:normal;font-family:Montserrat;}.wp-block-kadence-advancedheading.kt-adv-heading848_69fa72-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading848_69fa72-dc[data-kb-block=\"kb-adv-heading848_69fa72-dc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading848_69fa72-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading848_69fa72-dc[data-kb-block=\"kb-adv-heading848_69fa72-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading848_69fa72-dc, .wp-block-kadence-advancedheading.kt-adv-heading848_69fa72-dc[data-kb-block=\"kb-adv-heading848_69fa72-dc\"]{padding-right:3%;padding-left:3%;margin-top:0%;font-size:1.1em;line-height:1.4em;}}<\/style>\n<p class=\"kt-adv-heading848_69fa72-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading848_69fa72-dc\"><strong>The text is animated <\/strong>using the timeline, keyframes, position, scale, rotation, opacity, movement, effects, text animators and transitions. This has to be done separately for each letter or block of text. Finally it has to be rendered and exported in whatever format is needed to import it into the video.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Animated Logo: Sound, Motion and Image Integrating AfterEffects, Premier Pro, Photoshop and InDesign Using video, audio and animated text to make a statement I started with an audio clip, an unrelated video clip of a hummingbird and the Modern style typeface of the company&#8217;s brand. The video was lively and highly saturated throughout, realistic but&hellip;&nbsp;<a href=\"https:\/\/lucylamp.com\/creative_web\/animated-logo\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Animated Logo: Sound, Motion, Image<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"[\"content\",\"post-navigation\"]","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[26,24],"tags":[],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motion-graphics-visual-media","category-projects"],"uagb_featured_image_src":{"full":["https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/01\/poster-shadow2.png",1024,575,false],"thumbnail":["https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/01\/poster-shadow2-150x150.png",150,150,true],"medium":["https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/01\/poster-shadow2-300x168.png",300,168,true],"medium_large":["https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/01\/poster-shadow2-768x431.png",768,431,true],"large":["https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/01\/poster-shadow2.png",1024,575,false],"1536x1536":["https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/01\/poster-shadow2.png",1024,575,false],"2048x2048":["https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/01\/poster-shadow2.png",1024,575,false],"neve-blog":["https:\/\/lucylamp.com\/creative_web\/wp-content\/uploads\/2023\/01\/poster-shadow2-930x575.png",930,575,true]},"uagb_author_info":{"display_name":"D_825","author_link":"https:\/\/lucylamp.com\/creative_web\/author\/d_825\/"},"uagb_comment_info":0,"uagb_excerpt":"Animated Logo: Sound, Motion and Image Integrating AfterEffects, Premier Pro, Photoshop and InDesign Using video, audio and animated text to make a statement I started with an audio clip, an unrelated video clip of a hummingbird and the Modern style typeface of the company&#8217;s brand. The video was lively and highly saturated throughout, realistic but&hellip;&nbsp;Read&hellip;","_links":{"self":[{"href":"https:\/\/lucylamp.com\/creative_web\/wp-json\/wp\/v2\/posts\/848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lucylamp.com\/creative_web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucylamp.com\/creative_web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucylamp.com\/creative_web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucylamp.com\/creative_web\/wp-json\/wp\/v2\/comments?post=848"}],"version-history":[{"count":90,"href":"https:\/\/lucylamp.com\/creative_web\/wp-json\/wp\/v2\/posts\/848\/revisions"}],"predecessor-version":[{"id":9504,"href":"https:\/\/lucylamp.com\/creative_web\/wp-json\/wp\/v2\/posts\/848\/revisions\/9504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucylamp.com\/creative_web\/wp-json\/wp\/v2\/media\/6721"}],"wp:attachment":[{"href":"https:\/\/lucylamp.com\/creative_web\/wp-json\/wp\/v2\/media?parent=848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucylamp.com\/creative_web\/wp-json\/wp\/v2\/categories?post=848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lucylamp.com\/creative_web\/wp-json\/wp\/v2\/tags?post=848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}